Patong Beach (Thai หาดป่าตอง) is a beach on Phuket‘s west coast, and to the town adjoining it. It is the main tourist resort in Phuket. It also contains an important centre of Phuket’s nightlife and is the centre of cheap shopping on the island. The beach became popular with western tourists, especially Europeans, in the late 1980s. Numerous large hotels and chain hotels are located in Patong.
http://en.wikipedia.org/wiki/Patong_Beach